Adding the Facebook Pixel
The Facebook pixel is used to track user interactions on your site. Such interactions may include 'View Content' , 'Add To Cart' , 'Purchase'. The pixel is used for conversion tracking for your Facebook ads and is also used to optimize audience targeting to get the best results for your ads.
Facebook Business Manager
Business Manager is a free Facebook tool to organize and manage your business. To create a Business Manager account please visit the following link : https://www.facebook.com/business/help/1710077379203657
Create a Facebook Pixel in Business Manager
Open your Facebook Business Manager and navigate to Pixels in the Events Manager section as shown in the image below.
Click 'Create a Pixel', then click 'Create' in the box that appears to finish creating your pixel.
In the Pixels section of Event Manager , copy the Pixel ID. We will use it to install in Selling Service.
Login to the Admin section in Selling Service and navigate to the 'Tags' section. Click the 'Create New' link to add the pixel.
Add the Pixel ID and click the 'Create' button.
The Facebook pixel will now be added in your website.
How to Use the Pixel to Optimize Facebook Ads
The following table lists each pixel event triggered in Selling Service
|Event||When Triggered in Selling Service|
|View Content||When an item or event is viewed in the details page|
|Add To Cart||When an order is submitted by a customer|
|Purchase||When an item or event is purchased|
|Complete Registration||When someone registers for an event|
As an example, when you create a Conversion Facebook Ad for a product, you could optimize for 'Purchase'. in this way, Facebook optimizes audience targeting for purchases.
The example below, illustrates an Ad optimized for 'Complete Registration' for an Event
You will also use the pixel events to track the conversion result and cost per result for your Ads.